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The complete picture of consumer decision-making
Circana’s Complete ConsumerTM expands the largest U.S. receipt panel to 200K static panelists. This gold-standard panel delivers unmatched insights across consumer packaged goods, general merchandise, beauty, and foodservice, all in one place.
Join more than 7,000 of the world’s leading brands and retailers
We measure and
accelerate demand.
Circana combines unmatched measurement capabilities with deep expertise, so you can look to us as advisors. We guide you to the answers and insights that help you accelerate demand, unlocking new growth for your business.
Here are some of our recent insights:
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What Makes Circana Different?
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We have the most complete view.
We start with the most complete data, add cross-industry insights, and deliver it all through the lens of our deep category expertise. When our clients see the complete consumer, the complete store, and the complete wallet, they gain a full understanding that leads to confident action.
We have superior technology.
Our Liquid Data® platform makes it easy to work with cross-industry data and advanced analytics. Seeing all the angles helps our clients find new opportunities and spark growth.
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We have deep industry expertise.
Our industry experts are strategic partners who really understand each client’s business. That allows us to push beyond insights into ideas that ignite new thinking and lead to better outcomes.
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TRACKING
4T
in Consumer Spending
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COVERING MORE THAN
30M
Products
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26 INDUSTRIES, COVERING
500K
Stores
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GLOBAL GDP
75%
Coverage
Featured Solution
Get the complete view, to measure and accelerate demand. We’ve got the data, we’ve got the insights, we’ve got the recommendations, so all you need to do is make the decisions.
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FEATURED SOLUTION
The perfect fit for
CPGs
Scale-ups
Liquid Data Go offers 15% more market measurement coverage than our closest competitor, giving you a complete picture of sales and share tracking. Featuring intuitive reporting, visualizations, and essential insights, Liquid Data Go is powered by our top-tier business intelligence and visualization solution, Unify+™. Quickly understand the impact of key sales, distribution, pricing, promotion, and consumer measures across channels and retailers.