Driving Apparel Growth through Retail Channel Shifts
The pandemic has redefined the U.S. apparel retail landscape. Our latest report focuses on channel shifts and changing consumer behavior to address key questions such as:
- How has the apparel retail landscape shifted since 2019?
- Which consumers reverted to pre-pandemic shopping behaviors?
- Has the mass channel retained the spend it gained during the pandemic?
- What is the future of online apparel shopping?
Our Checkout Omnichannel Tracking answers these questions so you can identify growth opportunities for retail distribution, product assortment, and marketing strategies. Here are some highlights from the report:
Most U.S. apparel purchases are made in store, but online purchases grew vs. the last 2 years.
79% online: +8 points vs. 2019, +2 pts vs. 2020
99% in store: flat vs. 2019 and 2020
*Note: Data view is customizable by category and category group.
Source: The NPD Group/Checkout Omnichannel Tracking, 12 ME September 2019 – 2021
Mass merchants seized the most apparel spend in 2021
From a channel perspective, U.S. mass merchants remain important. Growth across all channels is being driven by purchase frequency and spend size.
Apparel Purchase Metrics: Channel View*
Will mass merchants continue to win consumers’ wallet share?
*Note: Data view is customizable by category and category group.
Source: The NPD Group/Checkout Omnichannel Tracking, 12 ME September 2019 – 2021
Apparel spending has returned to 2019 levels
U.S. buyers are spending more on apparel. Are consumers spending more on each limited trip or venturing out to stores more often?
*Note: Data view is customizable by category and category group.
Source: The NPD Group/Checkout Omnichannel Tracking 12 ME September 2019 – 2021