New From The NPD Group:
Back-To-School Monitor
SMB IT Technology Monitor

It's that time of year . . .

The Back-to-School Monitor for office supplies answers critical marketing questions during and after the back-to-school season so companies can quickly adjust selling strategies and marketing promotions to capitalize on what consumers are reporting. The data and analysis are based on an online survey fielded weekly from June to September. The study focuses on tracking consumers' shopping and buying dynamics to deliver insights on the total office and school supplies market, key consumer groups' shopping behaviors, channel and retailer shifts, influence of school lists in shopping, and how school supplies fit in with other back-to-school purchasing.

New data and analysis: small and medium businesses

The SMB Technology Monitor  focuses on brand and channel preferences, IT category purchase intent, and general forward-looking buying behaviors among a sample of small and medium businesses (SMBs) in the United States.  A sample of IT decision-makers at companies with fewer than 1000 employees participated in an online survey with questions pertaining to PCs, networking devices, store equipment, servers, and printing. You can explore the data by region, market vertical, and several company-size segmentations.

Learn more.
For details about either of these new services from The NPD Group, complete the form above or contact Charles Camaroto at 866-444-1411 (contactnpd@npd.com).