NPD is uniquely positioned to help today’s businesses understand and profit from the evolving entertainment marketplace, turning uncertainty and doubt into quantifiable opportunities. Only NPD delivers consumer and retail information and insights on video games, music, movies, and technology in the physical, digital, and mobile realms.
Our portfolio of products and services enables our clients to understand the emerging needs and behaviors of the next generation of consumers in this rapidly changing space.
For the music industry . . . With total market coverage on music acquisition — which includes physical CD purchases and digital music activity — NPD delivers the most comprehensive and objective information on consumer behavior for the industry.
"The information that we receive from NPD has helped us gain valuable insights into the ever–changing landscape — a huge benefit in terms of identifying and capitalizing on the various opportunities that this dynamic marketplace presents... The level of attention we receive is like what one might expect from a small shop, not from such a large, internationally–renowned company. Even in today’s digital world, this is an intangible not to be taken lightly. Combine this with NPD’s research expertise and dedication to the highest research standards, and you’ve got a great company to work with."
Simone Pierce–Harding Music labels and distribution companies, consumer brands, and retailers depend on NPD for both overarching strategic direction and tactical application. Our information and insights are indispensable for understanding who is acquiring which kinds of music, as well as how, why, and what the relationships are between the different forms of acquisition. Our services enable clients to track current industry trends, identify opportunities for growth, and develop targeted marketing, promotional, and sales strategies. For the film & video industry . . . NPD delivers reliable, objective information about sales, ownership and usage in the home video, digital, and theatrical categories. We provide a total market view of home video acquisition across all consumer-purchase and rental channels including mass merchants, online retailers, specialty retailers, vending kiosks, and non-traditional outlets.
Media and entertainment companies, studios, and retailers use NPD's comprehensive data to help them understand current industry trends and emerging channels. In addition, NPD theatrical profiles are used to understand the potential market for new movies and other video content as they migrate to home and digital video audiences. NPD information and insight helps clients to define strategic direction, evaluate market position, track competitors, improve product mix, and develop more effective merchandising and marketing strategies. For the video games and PC games industry . . . NPD offers the most comprehensive picture available of the North American market for video games, PC games, and related products. We provide manufacturers, retailers, licensors, publishers, developers, and financial services companies with unique and timely item-level sales tracking spanning three generations as well as the "why behind the buy."
Our comprehensive coverage of sales, ownership, and usage makes our information indispensable for benchmarking, competitive analysis, identifying new channel opportunities, sales, marketing, pricing, and product planning. NPD also partners with GfK-ChartTrack, Ltd. and Enterbrain to track video games in the U.K. and Japan. For more information about NPD’s products and services, please complete the form above. Or contact Charles Camaroto at 866-444-1411 (contactnpd@npd.com). |
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