NPD's report, Understanding the Wal-Mart Automotive Shopper

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NPD's report, Understanding the Wal-Mart Automotive Shopper, tells you everything you need to know about consumers who purchase automotive products at Wal-Mart, the nation's largest seller of automotive products.

Equipped with this exclusive view – first published in 2005 and now updated with fresh insight for 2008 – you can develop fact-based strategies for better business results.

The report, delivers deep, consumer-reported insight into who buys automotive products at Wal-Mart and the reasons consumers choose to shop there. It includes information on both the "do-it-yourself" and "do-it-for-me" consumer segments. You'll be prepared to design programs to attract the Wal-Mart shopper or help differentiate competitive customer sets.

Learn more.
Please submit the form here, and we'll get right back to you. Or contact Charles Camaroto at 866-444-1411 (contactnpd@npd.com).