Manufacturers, retailers, licensors – now get the information you need to dig deep into consumers’ toy purchase decisions.

41 percent of toy buyers said they would go to a different store to buy the same/similar item if the toy they planned to purchase was not available

Seven in 10 toy buyers said they typically have a price in mind and then seek out a toy that meets their needs

By uncovering details like these, the new Toy Purchase Decisions Report delivers a clear view of the factors that influence consumers’ choices when it comes to purchasing toys. You’ll gain new insight into how a specific group of consumers navigated the decision process when purchasing toys.

Special Offer.
Receive a complimentary Toy Retailer Customer Satisfaction Report and an invitation
to an exclusive Webcast when you purchase the Toy Purchase Decisions Report by
September 25, 2009.

Let the Toy Purchase Decisions Report help your company . . .

• Enhance in-store promotion strategies based on the factors that influence impulse purchases, such as “I bought it because it was on an end cap”
• Increase the effectiveness of advertising and marketing efforts with insight into influences on purchase decisions for a particular toy category, such as “It was purchased to add to a collection” 
• Develop more relevant packaging based on the product or safety features most relevant to boys, girls, or younger kids  

Learn more.
Complete the form above or contact Charles Camaroto at 866-444-1411 (contactnpd@npd.com) for more information about this report.