|
Toning/Shaping Footwear:
Fresh Perspectives Straight From Consumers
Footwear products designed with toning, exercising, and shaping benefits are getting lots of “buzz” in the U.S. footwear marketplace right now. But what do consumers really think about this emerging category, and how can you get your share of the toning/shaping footwear market?
New from The NPD Group, the Toning/Shaping Footwear Report explores what’s happening in the burgeoning toning/shaping footwear category to determine whether this footwear is a fad or here to stay. Now there’s an easy and affordable way to answer your questions about this growing market segment.
Here’s a sample of the kinds of topics the report addresses:
Consumer Targeting
Which consumer groups present the greatest opportunity in terms of increasing awareness of toning/shaping footwear? For marketers: Am I tailoring my marketing strategies to attract these consumers to turn them into buyers?
Product Claims
Which product claims are most important to consumers? Which do they believe/not believe? Does this vary by age group and gender? For product developers: Am I delivering a clear and accurate message focused on what is important to consumers to ensure first and repeat purchase?
Future Category Purchase – Fad or Trend?
What will influence a consumer’s likelihood to purchase toning/shaping footwear in the future?
For Strategy, Product, and Sales Teams
Should I enter this market? What will be my point of differentiation? Am I meeting the right criteria in terms of product design and marketing message?
Lifestyle
What are the fitness and sports attitudes of consumers who are aware of or own toning/shaping footwear? For marketers: Am I missing an important segment or marketing approach?
The report delivers fresh perspectives straight from more than 5,000 adult members of NPD’s online consumer panel. You’ll benefit from timely, reliable insight on these aspects of the toning/shaping category:
- Toning/shaping footwear category awareness
- Toning/shaping footwear category ownership
- Unaided and aided brand awareness
- Brand ownership and past 12 month purchase
- Price paid for brands purchased in the past 12 months
- Outlets in which toning/shaping footwear purchased in the past 12 months
- Frequency and for which activities toning/shaping footwear worn
- Future category purchase interest
- Believability/importance of product claims
- Concept interest and believability among non-category-aware consumers
- Active/non-active lifestyle questions
Interested? Learn more.
Complete the form above for details about the report, or contact Charles Camaroto at 866-444-1411 (contactnpd@npd.com).
|
