Deep insight into consumer penetration, usage, and attitudes toward services marketed with and for technology products
It’s clear that offering technical support can be big business for technology manufacturers and retailers.
Consumer insights that help you uncover emerging revenue opportunities
Armed with NPD’s Technical Support Services Report, you can understand the penetration level and benchmark the performance of various services provided to consumers. Plus, get a more accurate read on your customers, so you can identify who’s using services (and who’s not using them) -- and their reasons. The report also helps you evaluate consumer satisfaction and price paid relative to your competitors.
Order this report before August 31, 2009 and receive 10% off the purchase price.
| Did you know? |
| The Technical Support Services Report shows nearly nine in 10 consumers perceive a retailer that offers tech support services to be more credible than others. |
 |
| Source: The NPD Group/Technical Support Services Report |
NPD’s Technical Support Services Report includes the following key measures, to help you make sense of the consumer market for technical services:
- Incidence of technical support use
- Method of support – phone, remote, in-home, walk-in, ship-to-servicer
- Type of service provider and kind of services provided – repair, replace, etc.
- Service provider contacted
- Coverage – manufacturer’s warranty, extended warranty, contract
- Consumer demographics and level of technological savvy, attitudes surrounding tech support services, and satisfaction with outcome
For more information, submit the form above – or contact your NPD account representative or Charles Camaroto at 866-444-1411(contactnpd@npd.com).
|
|
Order before August 31, 2009 and we’ll take 10% off the purchase price
|
Complete and submit this form for more information.
|
|
