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Manufacturers, licensors, retailers, and other NPD clients told us they wanted to know more about their opportunities to reach kids across a range of industries, including consumer technology, room decor, apparel, footwear, books, entertainment, toys, and video games.

We responded with the new Spotlight on Kids: Understanding Cross-Category Purchasing report. It’s the first-ever, holistic and integrated view of consumer spending for kids in the U.S., also covering their TV viewership and recently viewed movies in theaters.

Toys, Apparel and Video Game Hardware & Software were top categories with a combined dollar share of over 56%

Source: The NPD Group/Spotlight on Kids: Understanding Cross Category Purchasing

The report delivers detail on consumer spending for products purchased for children ages 14 and younger during the 2008 holiday season. With deep insight fresh from consumers, it can help you maximize every opportunity across the industries, categories, and retail channels that matter most to kids – and to your business.

Because it provides an in-depth, cross-industry view, Spotlight on Kids: Understanding Cross-Category Purchasing can help you target your advertising and marketing, uncover new brand and licensing opportunities, and streamline product strategies to capture a larger share of the kids’ market.

Learn More!
For more information or to receive a copy of the report's Executive Summary, please submit the form here.

Special Offer:  Get a free bonus analysis of your choice when you purchase this report by May 31, 2009 .

Interested?
For more information, please submit the form here, or contact Charles Camaroto at 866-444-1411(contactnpd@npd.com).