The new 2010 Online Software Purchases Report delivers a clear view of the increasingly important publisher direct and ecommerce retail channel. Find out how important it is to software purchasing with this new view of consumers’ attitudes, behaviors, and concerns.

New this year! The survey focused on automatic renewal of annual software subscriptions.

Now you can explore the significance of digital downloads, uncover why some
consumers choose not to purchase software online, and identify how online
purchasing has changed in the past year! The report focuses on these key
software categories: system utilities, personal productivity, imaging and graphics, and finance.

REPORT SNAPSHOTS

Answer the questions that keep you up at night.

Today’s competitive environment demands that you understand your consumers and create messages that resonate with them. The 2010 Online Software Purchases Report connects you to your software consumers, examining these important areas:

• What influences first-time online software purchasers, and why they chose not to purchase online in the past
• Top discovery methods, motivators, influences, and concerns related to online purchasing of software
• Preferred methods of acquisition (shipped vs. downloaded) and attitudes toward downloading software directly to the computer
• Details on trial software conversions
• And more!

Save 10%!
Respond by April 16, 2010
Just request more information about the report -- use the form here, or contact Charles Camaroto at 866-444-1411 (contactnpd@npd.com).