Now there’s a continuous syndicated awareness, trial, and usage tracker for quick service restaurant (QSR) operators. It’s NPD’s QSR Market Monitor – and each day it captures crucial information on what motivates consumers to visit restaurants. You can get immediate, in-depth insight into brand/advertising awareness, ad content recall, ad ratings, cross-chain purchasing, buyer flow (current/lapsed buyers), and customer satisfaction.

The QSR Market Monitor can help you track your buyers and your competitors in local markets. You can also use it to compare your company’s competitive position in terms of customer satisfaction and advertising/promotion to quantify your marketing programs’ effectiveness.

With NPD’s QSR Market Monitor, you can quickly and easily. . .

• Get in touch with comprehensive information on competitive activity, advertising and promotion effectiveness, consumer loyalty, and cross-chain purchasing to support decision-making
• Identify the factors that compel customers to visit – and visit more frequently
• Use reliable data to effectively allocate marketing spending and monitor the effectiveness of communications on an ongoing basis
• Develop informed business strategies with greater knowledge of consumer segmentation, including demographics, frequency of visit, experience ratings, and revisit intent

It's not the only A&U tracker –
it's only the best A&U tracker

NPD designed the QSR Market Monitor to offer the same core measures as other products at a very competitive price. Plus, we offer more information enhancements and larger samples than our competitors do.

Compared to other A&U trackers vying for your business, NPD’s boasts . . .

• A large consumer sample for more in-depth drill-down
• Continuous daily tracking for complete reporting on in-market dynamics
• Lower pricing – on average, NPD’s QSR Market Monitor costs less than our competitors
• More than 30 years of expertise – NPD has reported on the foodservice market since 1975

Learn more. For more information, please submit the form here or contact Charles Camaroto at 866-444-1411 (contactnpd@npd.com).