Commissioned by the Toy Industry Association, NPD’s 2008 trended report gives you the low-down on what kids do when the school day is done

Understanding how kids spend their leisure time goes a long way toward giving youth marketers a competitive edge. In this year’s edition, Kids’ Leisure Time III, a new, trended view of the data adds even more value!

Marketing to kids isn’t child’s play – get the facts

Did you know...?
In 2008, 57 percent of kids used video game systems (+1 percent from 2006), and 62 percent of kids used computers (+2 percent). Despite these gains, just as many kids are playing with toys (84 percent) and watching TV (94 percent) as they did in 2006.

Kids’ Leisure Time III builds on the previous Kids’ Leisure Time reports. Its trended data – along with full set of cross tabs and new raw respondent verbatims from kids and parents – means you’ll have the most in-depth picture available. This information and insight shows you how kids between the ages of two and 12 spend their leisure time during a typical week.

The report’s insights can help manufacturers, distributors, licensors, and retailers refine their messaging to kids and their parents. Specifically, the report arms you with the detail you need to . . .

• Identify how much leisure time kids have in a week, and how they spend it
• Gain insight into the differences in leisure time activities between boys and girls across varying age groups
• Look at kids who watch specific TV channels and use Web sites to find out what else they are doing with their time
• Analyze favorite toy brands by age and gender, top toy categories, top TV channels, and favorite Web sites

No other comparable study provides this depth and breadth of insight into the activities that capture the largest share of kids’ leisure time.

Interested in receiving a FREE report preview?Ý For more information or to receive your report preview, please submit the form here. Or contact Charles Camaroto at 866-444-1411 (contactnpd@npd.com).