| Reaching and engaging kids online and offline is the industry's new imperative
Covering both traditional and non-traditional gaming devices, NPD’s new Kids & Gaming Report provides important information about the amount of time kids ages 2 to 17 spend playing video games. It also covers the gaming systems/devices they own and use, how they acquire games, how much they spend on gaming, which sources of information they consult prior to purchase, and their parents’ involvement in and influence on gaming purchases.
Now you can get a complete picture of the gaming life cycle – both online and offline. Plus, the report also sheds light on kids’ favorite Web sites and TV channels and the brands/characters they would be most interested in seeing in video games.
Benefit from new insight straight from kids and their parents
- Capture market share by targeting this important and growing market segment
- Guide your product development strategy by exploring the devices kids use to play video games, current usage patterns, and details on the popularity of specific genres
- Develop new video game products with a clear view of the kids' gaming life cycle
- Create more effective advertising and marketing initiatives by understanding gender and age differences and what drives purchases
Interested in a FREE preview of the report?
Submit the form at right.
Please submit the form above to learn more, or contact Charles Camaroto at 866-444-1411 (contactnpd@npd.com)
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