Now with year-over-year comparisons

NPD's second annual Household Penetration Study focuses on online household ownership of CE products and consumer demographics. Then it goes deeper, reporting on the number of devices owned by category and exploring consumers' cross-category ownership. And it includes year-over-year comparisons based on the data from the 2008 study.

Combine all of that with the expert perspective of NPD industry analysts Stephen Baker, Liz Cutting, and Ross Rubin, and you've got the technology industry's latest must-have report.

Get the insight you need to understand consumer ownership and cross-ownership of electronics products. If you put last year's Household Penetration Study to work for your business, then you know how it can help you develop more targeted advertising campaigns, promotional messages, and marketing partnerships.

Learn more. Complete the form here to let us know you'd like more information, or contact Charlie Camaroto at 866-444-1411 (contactnpd@npd.com).