Games Acquisition Monitor
The industry's first comprehensive view of retail, digital, free gaming, and piracy as methods of acquiring games

The NPD Group's Games Acquisition Monitor (GAM) is the industry’s first service that measures consumers’ video game acquisition habits in all forms, across all platforms. This ongoing study tracks awareness, usage, and experiences with established and emerging gaming methods. No other source provides such a complete view of how retail, digital, free gaming, and piracy factor into games acquisition.

Acquiring PC games outside of brick-and-mortar retail is becoming quite significant – before long, digital acquisition may even overtake more conventional means. How will your business respond to this change in the games acquisition landscape?

 If you develop, publish, invest in, or sell video games, you know the climate we’re in right now . . .

• Consumers’ means of acquiring and interacting with gaming content is constantly changing, and consumer demand for games remains stronger than ever
• Gamer demographics are broadening as gaming becomes more accessible and ubiquitous
• Digital distribution provides new opportunities to reach an expanding audience with traditional and new forms of content
• Frontline game costs for developing across multiple platforms are escalating dramatically
• Price premiums are at risk due to increasing piracy,  low-priced gaming alternatives, and more competitive distribution options

What does this mean for your business?

Special Offer: Try GAM for one quarter before you subscribe. Purchase one quarter of the Games Acquisition Monitor at a special introductory rate, and we'll help you apply the data to your business.

For more information, complete and submit the form above, or contact Charles Camaroto at 866-444-1411 or (contactnpd@npd.com).