Target the family food and
beverage gatekeeper: Mom

Since mothers often are the primary food and beverage decision-makers, shoppers, and meal preparers, when you reach Mom, then you connect with the entire family. NPD’s new report, What’s on the Minds of Moms and How They’re Coping Today, explores new and experienced mothers’ attitudes and behaviors when it comes to food purchases and meal preparation.

This comprehensive report examines mothers’ and their children’s meal and snacking behaviors and shows you how involved children are in meal preparation. It also assesses children’s influence on purchases of selected categories and brands and examines the factors that prompt children’s requests for specific brands.

Knowing Mom better can have
immediate benefits for your business

You can strengthen product targeting and positioning based on new insight into the similarities and differences in behavior and attitudes among different types of mothers, including new moms, more experienced moms, and those who work outside the home.

Develop successful new products by understanding kids’ involvement in meal preparation and cooking.

Make informed marketing decisions with a clear view of kids’ and moms’ levels of nutritional knowledge.

And enhance your communication with consumers by employing new knowledge of moms’ and kids’ consumption habits, practices, and underlying attitudes.

Learn more! For more information, please submit the form at right, contact your NPD account representative, or call The NPD Group at 866-444-1411 (contactnpd@npd.com).