Entertainment Trends in America

Entertainment consumption and distribution patterns are changing. So are the traditional profiles of consumer demographics and usage habits. Entertainment Trends in America (ETA), a consumer tracking study delivered through a series of semi-annual reports, takes an in-depth look at shifting consumer behavior in entertainment consumption.  It answers these questions and many more:

• In what entertainment activities are consumers engaged?
• Where do Americans spend their entertainment dollars?
• What are the high-value consumer segments?
• What type of entertainment content do they acquire?  Where do they get this content?
• What is the impact of specific technology ownership on entertainment consumption behaviors?
• What are the potential opportunities/risks for a target consumer segment or industry?
• What is the consumer outlook for future entertainment spending?

Incidence of Leisure Activities: March 2009

Source: The NPD Group/Entertainment Trends in America, Wave 4, March 2009

"As with video and music, sales of physical gaming products still account for the bulk of consumer spending on video games, but digital downloads and other delivery and game-play formats are also rising in popularity."
-NPD Entertainment Industry Analyst Russ Crupnick

Entertainment Trends in America uses attitudinal and behavioral information to highlight key usage and purchasing drivers for entertainment devices, services, and content.  Now you can get a clear view of the consumer’s entertainment wallet share, future spending behavior, and the entertainment outlook for the coming year.

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