"While it's clear the economy is having a major impact on consumer spending and shopping, companies are clamoring for insight into exactly how that works and what it means for businesses. The Economy Tracker from NPD provides answers."
-- Dee Warmath, Vice President of Retail Insights, The NPD Group Inc.

Finding Opportunities with Your Customers in Today's Economy

Subscribe to The Economy Tracker for monthly consumer insight that reveals how general and personal economic conditions are influencing consumers' spending and shopping behavior – overall, by category, and by consumer segment. Using this unique, interactive report, you can:

• Anticipate areas of opportunity by viewing changes in consumer attitudes and
  expected behavior
• Guide your organization through the tumultuous terrain with greater certainty
• Act on relevant and specific consumer and category opportunities now and as the economic situation improves

NPD's Economy Tracker Model

The Economy Tracker explores the consumer perspective on key economic areas to give you a better handle on how to market to consumers during this uncertain economic time - and as the economic situation improves.

• Consumer perceptions of the U.S. economy – degree of confidence or concern, economic outlook, and belief about key economic drivers
• Consumers' perceptions of their personal economic situations – degree of confidence or concern, level of comfort with current and near-term personal circumstances
• Consumer spending and shopping behavior expectations, overall and by category – expected spending and deferred purchases by category, changes in payment method, expected changes in shopping behavior, key drivers of store and product selection.

Want more details? Complete the form above to let us know you're interested, or contact Charles Camaroto at 866-444-1411 (contactnpd@npd.com).