Wireless Market Research

NPD offers monthly insights for the U.S. mobile phone market, including model-level sales information for basic phones, feature phones, messaging phones, and smartphones. Our wireless market research delves into consumers’ purchasing behavior and mindsets for unparalleled analyses of U.S. mobile phones sales by manufacturer, brand, retail channel, and wireless carrier. It provides information and insight on mobile devices via Mobile Phone Track, a monthly U.S. handset tracking service. This market research information is derived from weekly surveys sent to nearly 40,000 members of our proprietary, online panel of more than 1.8 million consumers, and it is reported to clients monthly. Additional information on mobile phone accessories is available through our Retail Tracking Service, a retail and carrier channel POS service. The Analyst Report is the industry’s first and only source of market sizing for the U.S. mobile phone accessory industry.

Along with mobile phone and mobile phone accessories information, our customized data solutions help manufacturers, carriers, retailers, and the financial community address their unique business issues and make fact-based decisions.

To give companies a holistic view of adjacent and converging industries, our information and expertise are complemented by strategic intelligence on CE and IT hardware, including, digital cameras, media players, netbooks, music, movies, video games, GPS devices, and more.

Find out more about our Consumer Tracking Services for Walmart and Sam's Club.