NPD offers market research services for the following industry sectors in the United States:
Aftermarket Industry Monitor (AAIM) – For reliable, consistent, point-of-sale information on retail and commercial channels at the national and local market levels, clients look to AAIM. More than 17,000 auto parts stores in the U.S. provide market data for trend analysis on product movement across a wide range of categories.
Car Care Track – This consumer tracking service delivers in-depth consumer behavior data for mapping long-term sustainable growth in the North American automotive industry. With consumer profiles, category trends, and consumer purchase behavior details, it offers a complete profile of the “do-it-yourself” and “do-it-for-me” customer markets.
Motor Fuels Index – The most comprehensive source of marketing information for understanding the gasoline consumer and tracking trends in the North American gasoline marketplace, Motor Fuels Index helps petroleum marketing companies analyze and react to shifts in consumer behavior and keep up with marketplace changes.
Convenience Store Monitor – This service tracks the consumer purchasing behavior or more than 49,000 convenience store shoppers in the U.S. Retailers and manufacturers use the data to monitor over time which store chains consumers shop and why, what products they buy – and more.
BeautyTrends – This point-of-sale tracking service measures the retail performance of prestige fragrances, makeup, and skincare products in France, Italy, and the United States. SKU-level detail is captured for more than 40 beauty sub-categories on a monthly basis.
FragranceTrack – This service evaluates the scent acceptance of existing brands, new introductions, and competitive scents in the retail marketplace, and also provides general fragrance market trend analysis. Based on more than 150 scent evaluations per fragrance, the data is collected from more than 5,000 men and 5,000 women who use fragrances.
Distributor Track – Distributor Track® delivers the most comprehensive market research information ever available on product sell-through in the IT distributor market. Companies use this aggregated sales data from the world’s leading IT distributors to gain a precise view of distributor sales in all key technology categories.
Reseller Track – This service provides detailed, monthly data on the commercial purchasing of information technology products sold through national corporate resellers and direct marketers.
Retail Track – Clients rely on Retail TrackSM to monitor retail sales of consumer technology products, combining NPD’s industry-leading point-of-sale data with extensive consumer panel information on what is selling in North America and who is buying, what, where, when, and why.
Retail Tracking Service – This service monitors retail sales of PC games and video games hardware, software, and accessories. It covers all distribution channels, including online sales.
Consumer Tracking Service – NPD's Consumer Tracking Service helps manufacturers, retailers, and service companies in the entertainment industry understand who is buying video games and PC games, and how, why, and where they are shopping.
MusicWatch – This consumer behavior tracking service provides unique perspective on what music consumers buy, where, and – most importantly – why they buy.
VideoWatch – VideoWatch is the only source that constantly monitors the home video market, providing reliable market research information on factors driving the market and consumer behavior.
Retail Tracking Service – This service delivers the most detailed point-of-sale information available on men’s, women’s, and children’s apparel and footwear in department stores, specialty stores, and national chains, as well as accessories in department stores and national chains.
Consumer Tracking Service – Companies rely on NPD’s Consumer Tracking Service to understand who is buying apparel, footwear, and accessories – and how, why, and where they are shopping. It addresses purchasing, usage, and attitudes for an unmatched view of the fashion marketplace across all retail channels.
National Eating Trends (NET) – NET® monitors the eating and drinking habits of thousands of individual consumers, painting an accurate picture of consumers’ diets in the U.S. It compiles the most detailed database available for understanding consumption patterns of thousands of food and beverage products.
SnackTrack – The definitive source for snack food consumption information, SnackTrack® monitors all eating situations, both in-home and away, for specific, pre-determined food categories.
CREST – As the industry’s gold standard for market research information, Consumer Reports on Eating Share Trends (CREST®) offers insight on consumer purchases of commercially prepared meals and snacks. It tracks purchases in the commercial restaurant industry, as well as ready-to-eat foods/beverages purchased from other retail establishments such as convenience and food stores.
SalesTrack – A marketing benchmarking service for participating chains, this service provides monthly or weekly reports on total system sales, branded units, and same-store sales trends, based on actual sales data.
ReCount – This census of commercial restaurant locations in the U.S. covers both chain and independent restaurant locations.
Retail Tracking Service – This service monitors retail sales in a wide range of housewares and appliances categories, covering all key distribution channels including online sales.
Consumer Tracking Service – NPD’s Consumer Tracking Service helps companies in the appliances, home improvement, and home textiles industries understand who is buying, and how, why, and where they are shopping. It offers an unmatched view of purchasing behavior, usage, and attitudes for a clear view of the retail marketplace across all distribution channels.
Retail Tracking Service - NPD provides monthly point-of-sale (POS) office supplies industry information at the category, brand, item, and product attribute levels, so companies can monitor their competition and know which brands and products are selling. This unmatched view of the market is based on data reported by the largest retailers in the office supply superstore channel: OfficeMax, Office Depot, and Staples.
Retail Tracking Service – The industry’s most reliable source for point-of-sale data on consumer software trends, this service covers all key distribution channels, including mail order and online sales, and delivers the most detailed information available.
Commercial Software Tracking – Our Commercial Software Tracking service monitors sales performance and trends in this key market segment.
Retail Tracking Service – This service monitors sales of men’s, women’s, and children’s athletic footwear in department stores, athletic specialty/sporting goods stores, and national chains. It also monitors sales of men’s sports/active apparel in sporting goods stores. The services deliver the most detailed point-of-sale information available for the sports industry to guide clients’ critical business decisions.
Consumer Tracking Service – NPD’s Consumer Tracking Service helps manufacturers, retailers, and service companies understand who is buying sports/active apparel and athletic footwear, and how, why, and where they are shopping. Based on information provided by more than three million consumers who have agreed to provide NPD with information on their purchasing, usage, and attitudes, it provides an unmatched view of the marketplace across all retail channels.
Consumer Tracking Service – This service helps companies understand who is buying toys and games, and how, why, and where they are shopping. It is based on market research on more than three million consumers who provide details of their purchasing, usage, and attitudes.
Wireless Services – NPD offers the only 360-degree view of the wireless market, with data and insight on mobile devices, multi-media content, and wireless voice and data services. Clients rely on our consumer behavior information, advanced custom capabilities, and committed client service to give them a critical advantage in identifying new business opportunities, honing product development strategies, developing and executing effective marketing strategies, and benchmarking results.
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