Toy Market Research

Industries

NPD is the single source for toy market research in the U.S., Europe, and Australia, providing comprehensive toy industry analysis and information on what is selling, who’s buying, where, and why. By surveying our panel of more than three million consumers, our toy market research provides a clear picture of consumer behavior and purchasing across all distribution channels in the U.S. In Europe our toy market research combines consumer panel and point-of-sale (POS) tracking for a comprehensive market view. In Australia, we provide point-of-sale toy market research information.

Find out more about our Consumer Tracking Services for Walmart and Sam's Club.

Toy Market Research Categories

Action Figures & Accessories Arts & Crafts Building Sets Dolls Games & Puzzles Infant/Preschool Toys Youth Electronics Outdoor & Sports Toys Plush Vehicles All Other Toys
Complete Category List Category and data availability varies by country. For more information, contact us.

Toy Market Research Products & Services

Our unparalleled coverage provides critical insight used by manufacturers, retailers, licensors, and the financial community to drive more informed decisions.

Retail Tracking

Consumer Tracking

Special Reports

Custom Market Research Solutions

Financial Services

U.S. Toys Investment Report

Discover the difference the right toy market research can make to your bottom line. Contact us to learn more about our products and services. Complete the simple information form, email us, or call us for immediate information.

Get the latest in toy market research, analysis, and trends.

The Economy Tracker
Monthly insight on consumers' attitudes about the economy, their personal economic situations, and spending intentions.

Austria
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France
Germany
Italy
Poland
Portugal
Spain
United Kingdom
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