Retail Tracking
The NPD Group's Retail Tracking Services provide unparalleled information on product movement at the point of sale, with the most extensive network of retail partnerships across all of the industries we track. Today over 850 retailers representing more than 125,000 stores worldwide provide NPD with national-level point-of-sale data from:
- Department Stores
- Specialty Retailers
- Mass Merchants
- Direct/Catalog
- National Chains
- E-Commerce
- Dollar Stores
- Distributors
- Reseller
Retail Sales Tracking Addresses Critical Business Issues
Armed with key measures including market share, pricing, and sell-through at the item level, decision makers across a broad array of functions can use NPD national-level retail sales tracking to address critical business issues such as:
- Market sizing
- Opportunity gap analysis
- Pricing analysis
- Assortment planning
- Emerging category performance
- Marketing strategy
- Benchmarking and score-carding vs. the remaining market or channel
|
|
NPD also offers Store Level Information – tracking capabilities that deliver even deeper insight on what’s happening in specific markets. Detail is available by DMA or custom geographies, such as retailers’ trading areas. Store Level information equips companies to benchmark performance at a more discrete level, vary assortment and execution, measure advertising effectiveness, improve category management, and identify strengths/weaknesses by market. Data includes dollar and unit sales rates, pricing, sales per store, how many stores are selling a product, and more.
Retail Tracking Industries & Categories
NPD offers retail point-of-sale tracking in the following industry sectors:
Discover the difference our Retail Tracking Services can make to your bottom line. Contact us to learn more about our products and services. Complete the simple information form, email us, or call us for immediate information.