Manufacturer Market Research

NPD's market research for manufacturers is considered the industry's gold standard. Our manufacturer market research includes point-of-sale (POS) information and consumer research across a wide range of industries. NPD delivers critical information on sales, market share, trends, and pricing, plus consumer demographics that address who is buying, where they are buying, and what is driving purchases and usage.

Our manufacturing clients use NPD market research information across their organizations in order to guide product development, enhance marketing strategy, support sales, and empower strategic planning. Today over 1,800 clients rely on NPD for market research and insight to drive better business decisions.

Manufacturing Market Research Products & Services

NPD products and services for manufacturers can be used across organizations and throughout product lifecycles.