Industry Experts
Automotive
David Portalatin is the industry analyst for The NPD Group’s Automotive division. Portalatin’s diverse background in the automotive and oil industries, along with NPD’s information, gives him an in-depth understanding of consumer purchase patterns and trends in the automotive aftermarket industry.
Contact Kim McLynn at 847-692-1781, kim.mclynn@npd.com
Beauty
Vice President and Global Beauty Industry Analyst Karen Grant has over fifteen years of marketing, brand management and sales experience in the fashion and beauty industries. Beauty marketers and the financial community regard Karen as an expert in uncovering emerging market trends, brand vulnerabilities, and opportunities.
Contact Dora Brunette at 516-625-6190, dora.brunette@npd.com
Consumer Technology
Stephen Baker is the vice president of industry analysis for The NPD Group and NPD’s primary hardware analyst. Baker was recently ranked a leading industry analyst by Adweek Technology Marketing.
Contact Sarah Bogaty at 516-625-2357, sarah.bogaty@npd.com
Liz Cutting is the digital imaging analyst for The NPD Group. Cutting has more than 16 years of marketing and analysis experience, offering expert insight on imaging products and trends, and has been a featured speaker at many events including Digital Imaging Marketing Association and Photokina.
Contact Sarah Bogaty at 516-625-2357, sarah.bogaty@npd.com
Director of Industry Analysis Ross Rubin leads The NPD Group’s coverage of consumer electronics with an emphasis on connected intelligent devices, software, and services. He is also the lead analyst for NPD’s consumer coverage of mobile phones and other wireless devices. Rubin has more than 15 years experience analyzing and writing about the tech industry.
Contact Sarah Bogaty at 516-625-2357, sarah.bogaty@npd.com
Entertainment
Russ Crupnick is vice president and senior industry analyst for The NPD Group. He boasts 20 years of experience in the development, management, and application of consumer tracking panels.
Contact Lee Graham at 212-333-4983, leegraham@leegraham.biz
Anita Frazier brings several years of cross-entertainment experience as the industry analyst and spokeswoman for The NPD Group. Frazier is an expert in analyzing and providing insights on trends in the video game, entertainment software, and toy sectors.
Contact David Riley at 516-625-2277, david.riley@npd.com
Fashion
Marshal Cohen is chief industry analyst with The NPD Group. He provides expert insight for the apparel, footwear, and accessories market. Cohen is also one of the foremost authorities on consumer behavior related to shopping habits, demonstrated in his books, Buy Me! (published in 2010) and Why Customers Do What They Do (2005).
Marshal's tips for overcoming economic challenges.
Contact Beth Boyle at 516-625-4603, beth.boyle@npd.com
Food & Beverage and Foodservice
Harry Balzer, chief industry analyst and vice president of The NPD Group and the company’s lead expert spokesperson on food and beverage and foodservice, has followed Americans’ eating and drinking patterns for 25 years. He is author of The NPD Group’s Annual Report on Eating Patterns in America, which is used by food industry leaders to make smarter business decisions and gain fact-based insight.
Contact Kim McLynn at 847-692-1781, kim.mclynn@npd.com
Bonnie Riggs is the restaurant industry analyst for The NPD Group's Foodservice division. Riggs has over 25 years in restaurant industry market research. Her knowledge of the industry and its consumers enables her to provide in-depth insights into the state of the industry, consumer trends, and forecasts of what's in store for the industry.
Contact Kim McLynn at 847-692-1781, kim.mclynn@npd.com
Christine Tartanson has been active in the French foodservice industry for a decade. Her expertise led her to NPD, where she helped to establish NPD’s foodservice industry presence in France and now develops industry tools and services for French and other European suppliers and chains.
Contact Mathilde Bouchard at +33 (0) 1 47 42 92 76, mathilde.bouchard@fleishmaneurope.com.
Sports/Europe
Renaud Vaschalde is an industry analyst for The NPD Group’s global Sports division. He has strong relationships with European manufacturers and retailers, and has particular expertise in the estimation of the size of the global sports market and evaluation of brand and product potential in Europe.
Contact Mathilde Bouchard at +33 (0) 1 47 42 92 76, mathilde.bouchard@fleishmaneurope.com.
Toys
Anita Frazier brings several years of cross-entertainment experience as the industry analyst and spokeswoman for The NPD Group. Frazier is an expert in analyzing and providing insights on trends in the video game, entertainment software, and toy sectors.
Contact David Riley at 516-625-2277, david.riley@npd.com
Christophe Portal is the industry analyst for The NPD Group’s EuroToys business in France and Benelux. Portal analyzes the toys and games market, including juvenile products and the children’s licensing market.
Contact Mathilde Bouchard at +33 (0) 1 47 42 92 76, mathilde.bouchard@fleishmaneurope.com.
