npdgroup Deutschland GmbH offers these products and services for clients doing business in Germany:
CREST – As the industry’s gold standard for online market research information, Consumer Reports on Eating Share Trends (CREST®) offers insight on consumer purchases of commercially prepared meals. It tracks purchases in the restaurant industry, as well as ready-to-eat foods/beverages purchased from other retail establishments, such as convenience and food stores.
CREST atwork – This service offers the most comprehensive, timely market research information available in the European non-commercial foodservice market. Twice a year, it delivers detail on consumer dining experiences, what foods and beverages are purchased, where and when they are consumed, and how much they cost. These segments are available: Vending, Business and Industry, Secondary Schools, Colleges and University, Recreation, Hotels/Motels, Hospitals, and Senior Care.
SalesTrack Weekly – European manufacturers and operators can use this service to analyse restaurant same-store sales by segment and category, based on actual sales obtained from participating chain restaurant operators. The aggregated information for the prior week’s trends is reported back to our foodservice clients each Friday.
SupplyTrack – This service provides detailed information about shipments of food and beverage products between retailers/distributors and foodservice operators. It analyses the performance of single products and product groups or customer segments by foodservice channel, based on information collected monthly from “cash and carry” markets and distributors – both generalists and specialists – in Germany.
Sports – NPD combines retail tracking and online consumer panel survey information to provide unparalleled depth and breadth of market research coverage for the sports/active apparel, athletic footwear, and sports equipment marketplace. Leading global companies rely on us for a total view of the market, including details about who is buying what, and where, how, and why they are buying it.
EuroToys – EuroToys® delivers the only pan-European point-of-sale and online consumer panel survey data on toys and games, so our clients can understand and sell to this complex market. Methodologies and definitions are consistent throughout Europe; the market structure is harmonized with our U.S. toy tracking services for true trend analysis on a global basis. EuroToys reports on value and unit sales and market share, pricing and distribution measures, consumer demographics, purchase drivers, and more.
Click here to find out more about NPD and our products, get client service, or provide feedback.