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Food & Beverage

National Eating Trends

Since 1980 in the U.S. and 1998 in Canada, National Eating Trends® (NET®) has monitored the eating and drinking habits of thousands of individual consumers, painting an accurate picture of American and Canadian diets. It compiles the most detailed database available for understanding consumption patterns of thousands of food and beverage products.

From research and new product development through marketing mature brands, NET provides the foundation of consumer knowledge needed for informed and effective marketing decisions. This market research information goes beyond supermarket scanner and purchase panel data by focusing on consumers’ actual eating situations.

Key Measures

  • Specific foods and beverages consumed
  • Food and beverage preparation trends (appliances, ingredients/toppings, additives, etc.)
  • User profiles for specific food and beverage products (age, gender, diet status, etc.)
  • Regional preferences

Business Benefits

  • Develop new products and refine existing products based on actual consumption information
  • Create advertising campaigns and establish promotions and marketing alliances to target specific consumer segments and position in context of their usage
  • Apply consumption behavior information to business and category management reviews
  • Evaluate competitive threats and position products more effectively

Click here to find out more about NPD and our products, get client service, or provide feedback.

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