This series of comprehensive reports is the definitive source for a wide-range view across entertainment categories, with in-depth analysis of the music, film/video, and games industries. Combined with insights from NPD’s industry-leading point-of-sale information and consumer panels, the series delivers a clear understanding of the many entertainment options competing for consumers’ time, attention, and wallet share. The reports are based on a multi-part consumer study conducted twice a year to explore consumer attitudes and behaviors. They are designed to help companies identify who their customers are, examine the entertainment options their consumers are choosing, and evaluate potential risks and opportunities are for their businesses.
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