Special Reports

Entertainment Trends in America 2009 Series

The 2009 version of this report gives fresh insight into entertainment consumption in today’s challenging economic environment. The April report delivers a post-holiday, post-inaugural view of the entertainment landscape; the October release gives critical insight into how Americans are spending their entertainment dollars going into the holiday season. The reports reviews current trends in entertainment by combining attitudinal and behavioral information on consumers to understand key purchase drivers of entertainment devices, services, content, and means of acquisition.

Kids and Gaming

The latest in-depth research from The NPD Group takes the game out of understanding what kids want and how they (and their parents) will buy. The report provides insight into the most popular gaming systems, genres, and sources of purchase information. Know how many hours are spent by age and by system, and get a complete picture of kids' gaming "life cycle" - i.e., is there a graduation pattern from certain systems to others? Kids & Gaming will help you identify new and growing market opportunities, and give you the information you need to develop high-potential, new video game products that will wow all your customers, from toddlers to teens.
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The Canadian Video Games Purchase Process

This report provides comprehensive coverage of Canadian gamers' video game purchase behavior. From the retail selection criteria to the in-store factors that influence purchase decisions, it details the complete purchase process. The report includes a special focus on those who made spontaneous purchases versus those who planned their purchases or even pre-ordered their new video game.

The Canadian Video Game Hardware Profile Report

This snapshot report is designed to help manufacturers better understand the end-users of each console and portable gaming system. The report includes profiles of the gamers who use each system, their satisfaction with the system, and future intentions to buy a new system.

Platform Profile Reports

Platform Profile Reports offer deep insight into the types of consumers who are most likely to use particular console services – and what activities they perform on the console. They deliver critical insight on the demographics and behaviors of specific platform consumers across all gaming platforms and compare those metrics to the average gamer.
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Gamer Segmentation Report 2009

This year’s edition provides trended data for 2008-2009. With insight on seven distinct gamer segments, the report delivers a clear view of your consumers and equips you to uncover opportunities. It is the only source for multi-dimensional gamer segmentation analysis, including an in-depth look at what defines and drives different types of gamers.
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Blu-ray Report 2009 Series

The March wave gives insight into how Blu-ray fared during the crucial holiday season. The August report explores trends and tracks the evolution of this format. Will it emerge as the new DVD standard? How does PS3 fit in? This report series gives you insight into format awareness, future demand, owner profiles, and many other measures, such as usage rates and rental/collection habits.
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Online Gaming 2009

This year’s edition of this sought-after report is more comprehensive than ever. In addition to unmatched detail on ownership, usage, and behavior for the U.S. online gaming market, it includes trended data from previous annual studies and insight on system-specific online activity. It is indispensable for benchmarking, competitive analysis, channel identification opportunities, sales, marketing, pricing, and product planning.
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Portable Devices Report

This report uncovers the true driving forces behind portable devices: features and functions consumers are aware of and use most on their portable entertainment devices (including Apple iPod, iPhone, Nintendo DS, PlayStation Portable, and other Smartphones), content, purchase influences, purchase/download frequency, consumer spending, and more.
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Targeting the Casual Gamer Report – Canada

This report delves deep into the casual gamer's mindset and gaming activity. To help target this growing group of gaming consumers, the report provides demographic profiles and key behavioral measures on system ownership, frequency of use, retailer preferences, what influences title purchase selections, and next-generation console purchase intentions.

Gamer Segmentation Report - Canada

This report examines the Canadian gamer market and identifies what defines and drives different types of gamers. By employing cluster analysis, we divided gamers into distinct segments on the basis of the number of systems owned, frequency of use, whether they are the primary or secondary users of the systems, and by the number of titles owned and recently purchased. The study included PC, console, and portable video gamers ages 12 and up.

Smartphone Market Update

This report delivers a detailed analysis of the U.S. Smartphone market. It gives companies a view of the market and how it has evolved, as well as an in-depth look at the technologies within the devices. It provides insight into who the Smartphone buyer is and the reasons behind purchases of these devices.

Expanding the Games Market Report

This report identifies potential areas for expanding beyond core gamers by analyzing the attitudes and behaviors of various user groups. It also highlights the most effective methods for reaching non-traditional gamers (e.g., casual/light, lapsed gamers, etc.), with new insight into the demographics of this group. The report equips companies to cultivate the gaming consumers with the most potential, improve marketing strategies to promote titles more effectively, and evaluate competitive business strategies and emerging technologies.
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