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Entertainment Market Research: Film, Music, PC Games, Video Games, Video

NPD entertainment market research for the film, music, PC games, video games, and video industries equips companies to understand and profit from the evolving entertainment marketplace – including the physical, digital, and mobile realms. Our sales data, insight on entertainment trends, and industry analysis are based on both point-of-sale (POS) and consumer panel market research. Leading companies use this data and insight to uncover emerging needs and consumer behaviors and explore entertainment trends.

Find out more about our Consumer Tracking Services for Walmart and Sam's Club.

Entertainment Market Research Categories

Film/Videos
  • Purchases
  • Rentals
  • Subscriptions
  • Theatrical
  • Digital Activity/Downloads
Music
  • Purchases
  • Subscriptions
  • Digital Activity/Downloads
  • Portable Player Usage
Video Games
  • Console Hardware
  • Console Software
  • Console Accessories
  • Portable Hardware
  • Portable Software
  • Portable Accessories
  • Gaming Guides
PC Games

NPD's Entertainment Market Research Products & Services

Media and entertainment companies, studios, manufacturers, publishers, financial analysts, networks, online communities, and retailers depend on our entertainment market research capabilities. Entertainment industry leaders use our consumer and POS sales data, reports, and analysis to help them understand and profit from entertainment trends.

Discover the difference the right entertainment market research can make to your bottom line. Contact us to learn more about our products and services. Complete the simple information form, email us, or call us for immediate information.

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NPD Market Research

The Economy Tracker
Monthly insight on consumers' attitudes about the economy, their personal economic situations, and spending intentions.

NPD's new Entertainment Connection online calendar.
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