Consumer Tracking
The NPD Group's Consumer Tracking Services offer comprehensive market research on consumer behavior and attitudes across a wide array of industry sectors. This insight is gleaned from over 1.8 million individuals who are registered participants in NPD’s online consumer panel and have agreed to provide us with this information.
Through consumer tracking and behavior research, NPD offers our clients a total market picture, encompassing activity at all retailers, including Walmart. Consumer tracking also delivers critical insights into market trends, demographics, and customer satisfaction to drive strategic planning and tactical decision making. It equips companies to address issues such as:
- Market sizing
- Competitive analysis and response
- New product development
- Product positioning
- Marketing strategy
- Customer satisfaction
- Selling into new retail accounts and distribution channels
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Find out more about our Consumer Tracking Services for Walmart and Sam's Club.
New: The Economy Tracker - Monthly insight on consumers' attitudes about the economy, their personal economic situations, and spending intentions.
Industries
NPD provides consumer tracking and behavioral research in the following industry sectors:
Discover the difference our Consumer Tracking Services can make to your bottom line. Contact us to learn more about our products and services. Complete the simple information form, email us, or call us for immediate information.