Products & Services Contact Us

products & services

Consumer Tracking

The NPD Group offers comprehensive market research on consumer behavior and attitudes across a wide array of industry sectors. This insight is gleaned from over 3 million individuals who are registered participants in NPD’s consumer panel and have agreed to provide us with this information. 

Through consumer tracking, NPD offers our clients a total market picture, encompassing activity at all retailers, including Walmart.  Consumer tracking also delivers critical insights into market trends and demographics and customer satisfaction to drive strategic planning and tactical decision making, addressing issues such as:

  • Market sizing
  • Competitive analysis and response
  • New product development
  • Product positioning
  • Marketing strategy
  • Customer satisfaction
  • Selling into new retail accounts and distribution channels

Find out more about our Consumer Tracking Services for Walmart and Sam's Club.

New: The Economy Tracker - Monthly insight on consumers' attitudes about the economy, their personal economic situations, and spending intentions.

Click here to find out more about NPD and our products, get client service, or provide feedback.

Press Releases
Press Releases Loading...