China

NPD offers these services for clients doing business in China:

Beauty

Retail Tracking Service - China - The first and only point-of-sale tracking service for the prestige beauty industry in China, NPD's Retail Tracking Service - China covers retail sales of fragrance, make-up, and skincare products. A leader panel of key prestige department stores in major cities across China provides data so NPD may report on what is selling and where. Clients use the information to monitor their performance and competitors', identify opportunities in the rapidly expanding Chinese market, and to guide business decision-making.

Foodservice

China Foodservice Report - Chinese consumers are already enthusiastic users of convenient meal offerings, and demand will only go up with their growing disposable incomes. To get ahead of the curve (and your competitors), NPD offers the China Foodservice Report. It's an ongoing study that documents the behaviors of commercial foodservice consumers in China. Now you can discover which foodservice channels and categories are most important to the Chinese foodservice market. It also equips you to identify the differences between U.S. and Chinese consumers' use of commercial foodservice channels.