NPD offers market research services for the following industry sectors in Canada:
Distributor Track – Distributor Track® delivers comprehensive information on product sell-through in the IT distribution channel. Technology companies use this aggregated sales data to gain insights into business opportunities across various destination channels in this complex pipeline.
Retail Tracking Service – Clients rely on Retail Tracking Service to monitor the sales of consumer electronics and IT products through Canadian retailers. This POS-sourced information helps clients understand how the markets are developing, how they are faring versus their competition, and how to refine their product offerings and marketing strategies.
Consumer Tracking Service – NPD’s consumer panel tracking service is a quarterly online survey of a broad consumer base, intended to complement the Retail Tracking Service. It provides unique insight regarding retailer shares/importance, regional breaks, and channel importance, as well as a deeper understanding of consumer behaviours and purchase triggers.
Retail Tracking Service – NPD measures the retail sales of the video games and PC software games industry in Canada, to provide mission-critical information regarding sell-through rates by company, brand, genre, and platform. Top sellers are also called out as this dynamic gaming business continues to thrive with a constant flow of new introductions, versions, and spin-offs.
Consumer Tracking Service – NPD's consumer panel tracking service is a quarterly online survey of a broad consumer base, intended to complement the Retail Tracking Service. It provides unique insight regarding retailer shares/importance, regional breaks, and channel importance, as well as a deeper understanding of consumer behaviours and purchase triggers.
Canadian Apparel Market Monitor (C.A.M.M.) – This service provides monthly consumer information and insights on Canadian men’s, women’s, and children’s apparel purchases. From outerwear to intimates, we help our clients understand the shifting channel landscape, as key retailers fight for position and the minds and wallets of the all-important key consumer demographic groups.
Footwear Consumer Tracking – This tracker provides trended insights into athletic and non-athletic footwear, boots, sandals, slippers, and safety/occupational shoes and boots. It provides the most detailed and precise view of Canada’s footwear industry, designed to help clients understand consumer desires and preferences, optimize decision-making, and increase sales.
National Eating Trends (NET) – Since 1998, NET® has monitored the eating and drinking habits of thousands of individual consumers, painting an accurate picture of Canadian diets. It compiles the most detailed database available for understanding consumption patterns of thousands of food and beverage products.
SnackTrack – The definitive source for snack food consumption information in Canada, SnackTrack® monitors all eating situations, both in-home and away, for specific, pre-determined food categories.
CREST – As the industry’s gold standard for market research information, Consumer Reports on Eating Share Trends (CREST®) offers insight on consumer purchases of commercially prepared meals and snacks. It tracks purchases in the commercial restaurant industry, as well as ready-to-eat foods/beverages purchased from other retail establishments such as convenience and food stores.
SalesTrack – A marketing benchmarking service for participating chains, this service provides monthly reports on total system sales, branded units, and same-store sales trends, based on actual sales data.
ReCount – This census of commercial restaurant locations in Canada covers both chain and independent restaurant locations.
Retail Tracking Service – Companies interested in the small domestic appliances (kitchen and personal electrics) industry monitor their performance in Canadian retailers with this POS-sourced retail tracking service. Using this information allows them to understand how the markets are developing, new opportunity areas, the changing competitive landscape, and how to refine their product offerings and marketing strategies.
Consumer Tracking Service – NPD's consumer panel tracking service is a semi-annual, online survey of a broad consumer base, intended to complement the Retail Tracking Service. It provides unique insight regarding retailer shares/importance, regional breaks, and channel importance, as well as a deeper understanding of consumer behaviours and purchase triggers.
Sports – NPD provides consumer panel survey information for the Canadian sports/active apparel and athletic footwear marketplace. Leading global companies rely on us for a market view that includes details on who is buying what, and where, how, and why they are buying it.
Custom Solutions - NPD's custom solutions offer market research for added insight when syndicated point-of-sale or consumer tracking information doesn’t provide all the answers. We build a short survey to address clients’ specific business issue(s); then our online consumer panel lets us quickly reach the exact set of respondents. We then deliver those relevant, actionable insights, often within two weeks, and at a very affordable rate.
Click here to find out more about NPD and our products, get client service, or provide feedback.
Answer your questions with fast, affordable custom surveys. More
