Beauty Market Research

NPD's beauty market research delivers the only retail tracking information for the prestige beauty market, and our consumer behavior insights are unmatched in the industry. Our beauty market research information uncovers beauty industry trends and is indispensable for understanding what is selling, where, why, and at what price. Our information helps clients address the emerging needs and behaviors of the next generation of beauty consumers.

Our skincare, fragrance, and cosmetic market research provides detailed retail tracking information to the American, Chinese, French, Spanish, and Italian beauty markets. In the U.S., our custom market research capabilities allow us to work individually with clients to create proprietary solutions using our online consumer panel. Scent testing and product evaluation are among the beauty market research applications we offer to help companies better understand the beauty consumer.